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The artist gives his £25k prize cash award to independent music venues

Sam Fender holding Mercury Prize in the North East
He was awarded the honor last month in his hometown

The artist has donated the entirety of his £25,000 Mercury Prize prize money to the MVT, which works to protect the United Kingdom's small live music spots.

He was awarded the award on 16 October as his third album his work was named the top album of the previous year.

The musician has opted to give the cash to the trust, in recognition of the essential function small stages had in his beginning days.

"As an artist wouldn't be doing what I am doing today if it weren't for all the shows I did around the region, and further afield, when I was beginning," stated Fender. "These spaces are legendary, but they are facing challenges."

Beginning in 2023, over 150 of these venues have permanently closed – approximately 16% of the whole industry in the UK.

Over the past year, well-known musicians such as Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its efforts to support the industry, by adding a minor surcharge to their admission fees, which benefits independent venues.

Sam Fender also participated, collecting more than £100,000 on his 2024 arena tour to support thirty-eight grassroots venues across England, Scotland, and Wales.

The money assisted locations that were confronting potential shutdown due to difficulties arising from flooding, fires and bereavements, as well as regulatory hurdles, conflicts and neighbor objections.

Other venues received monetary aid in improving infrastructure and gear that positively impacted performers and fans.

"The idea that revenue from concerts in large arenas helps the independent spots, where it kicks off for musicians like me, is just common sense," Sam Fender has stated.

Pulp performing
The group are among the artists who donated their Mercury Prize winnings to good causes

He is not the first artist to contribute his honor funds to charitable organizations.

In Pulp received the prize in the mid-90s for their album Different Class, vocalist Cocker announced that the group would donate their winnings to the charity War Child.

That year, musician the artist divided her award among a few charities, such as the children's charity and a Sickle Cell organization.

"I also gave a thousand pounds to the center, to their classes, because I trained in gymnastics when I was growing up and they needed updated gear," she shared with the media.

In recent years, the band contributed their winnings to the youth organization that nurtured their group, alongside other local music groups.

And the 1994 recipients the group gave their award to a MS organization after a acquaintance was found to have the illness.

"Receiving the award was quite enough," remarked singer Heather Small. "The money was the cherry on top but we didn't need the cherry, because we had the cake. So our victory affected somebody else's life."

Last week, the trust announced it had saved a couple of grassroots venues in that region, by transferring them to local control.

The Joiners in that area and the other in that location were purchased under the community ownership program, which is funded by a national body and supporters who purchase "stakes" in the venues.

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Sarah Harris

James Sterling is a seasoned casino reviewer with over a decade of experience in the UK gambling industry.

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