TikTok is introducing a new feature that allows them to lessen the quantity of artificial intelligence-produced content appearing in their timelines. This step comes as the platform disclosed that it presently contains in excess of 1 bn AI videos.
Testing and Rollout
This change is being tested over the next few weeks before a global rollout. This advancement comes amid a rise in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
Recent reports that almost one in 10 of the quickest rising video streams on another major platform exclusively feature clips produced artificially. A considerable share of this material is classified as mass-produced AI material, a phrase for inferior, mass-produced content that is typically absurd or dreamlike.
Based on user feedback that many people like content created using AI tools, from AI artwork to informative clips, and we intend to give people the option to see more or less of that, based on their own choices,” stated a company executive.
Scale of AI Content
The platform disclosed that there are presently over a billion videos on its service identified as made with AI. In total, more than 100 mn pieces of content are added to the platform daily, making clips made by AI a limited percentage of its total content library.
User Control Features
Users will be able to reduce or increase the level of AI content they watch by accessing the “manage topic” option in the platform and choosing AI-made media. Other topics that currently be modified under the filter encompass politics, clothing, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s rules oblige creators to identify lifelike artificially created content, and it forbids malicious deepfakes of celebrities or emergencies. Any authentic-looking AI video that is unmarked can be removed under its user guidelines.
Additionally, the platform will henceforth attach an AI-generated tag to content made using its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This measure is intended to deter users from trying to bypass the disclosure requirement.
Responsible AI Funding
The platform is also launching a $2m awareness program for professionals and institutions to create learning resources about responsible artificial intelligence. This initiative will benefit charitable organizations specializing in educating computer science.
Moderation Strategy
The video-sharing app has defended its content review process, amid debate over proposals to lay off a large number of review team members in Britain. It is planning to cut hundreds of positions in its trust and safety division in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A senior executive stated that people-led review would still have a role, but automated tools can safeguard staff by eliminating the most distressing content ahead of it is viewed by staff. The platform reported a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
